01/
Overflow
Drawing inspiration from the boundless energy of children and the warmth of familial love, the brand incorporates vibrant hues of tangerine, yellow, and soft green, symbolizing creativity, optimism, and emotional connection. Typography blends deconstructed and sans-serif styles, evoking both playfulness and clarity. Every element, from colors to the sun-inspired motifs, was chosen to evoke a sense of light, warmth, and cherished memories.
02/
Process
The journey began with deep research into the audience's needs and aspirations, focusing on the values of joy, family, and reliability. The archetypes of the Hero and Innocent guided the tone of voice and visual strategy, ensuring the brand exudes strength and simplicity. The visual identity emerged from a cohesive moodboard and thoughtful design decisions, incorporating hand-drawn elements, responsive logo variations, and a sunny aesthetic.
03/
Outcome
The final identity for Zar & Doni is a vibrant, flexible brand that resonates emotionally with its audience. The responsive logo design and warm visual elements ensure the brand is adaptable across platforms while maintaining its essence. Zar & Doni now stands as a beacon of positivity and connection, creating a timeless space for families to treasure every moment of childhood.