01/
Overflow
The foundation of this branding process was the deep exploration of the audience's lifestyle and aspirations. By intertwining the adventurous spirit of the Explorer and the allure of the Lover, the brand achieves a unique position that resonates emotionally with its audience. From the delicate harmony of the pink and moss green palette to the use of rugged, stencil-like typography, the visual identity communicates both vitality and sophistication.
02/
Process
The project began with strategic groundwork, identifying the brand’s positioning, audience personas, and core values. Inspired by the athleisure lifestyle, the design captures energy, elegance, and balance. Using colors symbolizing nature and femininity, along with robust and worn typography, the brand evokes resilience and style. Every detail, including the golden ratio for proportions, was meticulously crafted to convey the essence of the Blomma Store.
03/
Outcome
The result is a cohesive, versatile brand identity that perfectly aligns with the active, elegant lifestyle of its audience. The combination of expressive design elements and strategic branding ensures that the Blomma Store stands out in a competitive market. Its modern aesthetic, coupled with emotional resonance, positions it as a leader in the athleisure and lifestyle space, ready to connect deeply with its audience and inspire loyalty.