01/
Overflow
Inspired by the ideals of luxury, renewal, and eternal elegance, the brand’s visual language features a rich palette of deep magenta, emerald green, soft neutrals, and gold, symbolizing confidence and sophistication. Custom typography with fine, geometric lines conveys elegance and precision, while the floral-inspired symbol reflects growth, renewal, and the brand’s transformative power. Every element of the design harmoniously ties back to Lumi’s core values of intelligence and innovation.
02/
Process
The creative journey began by identifying the core archetypes of Sage and Magician, aligning the brand’s purpose with its audience’s aspirations for knowledge and transformation. A meticulous approach to design included crafting a custom logo, integrating geometric precision through the golden ratio, and selecting colors and typography that reflect Lumi’s elegance and functionality. This process ensured that the brand’s identity would resonate emotionally and professionally with its target market.
03/
Outcome
The final identity for Lumi Soluções em Mobiliário exudes sophistication, innovation, and timeless appeal. The carefully constructed visual elements and the symbolic floral motif showcase the brand’s dedication to renewal and quality. Lumi now stands as a beacon of excellence in the furniture solutions market, with a brand identity that inspires trust, elegance, and the promise of transformation.